The Club has always sought to retain the unique image and character of The Championships.
This has been successfully achieved over many years by development a range of long-term mutually beneficial Official Supplier agreements with a range of blue-chip brands, as well as specifically not commercializing the grounds overtly.
Official Suppliers, of which there are 14 for the 2007 Championships (see below), provide goods and services, which are both essential for the staging of The Championships, and which meet the Club's objective of improving the quality of the service provided to the players, spectators, the media and the staff involved in organizing and running the event. Thus:
Rolex appears on the Centre and No.1 Court scoreboards as Official Timekeeper and in 2007 will be associated with Hawk-Eye on screen on Centre and No.1 Courts for the first time.
Hertz provides transport for the players.
IBM has been the Club's IT consultants since 1990, building and powering the Wimbledon website to become one of the largest sports websites in the world. IBM also provides the service speed displays on court, statistics for the media and screen graphics for broadcasters and the interface for the new Wimbledon Live broadband service integrated into www.wimbledon.org
Philips provides TV sets for the media and the hugely popular large TV screen by No.1 Court
Official Suppliers have the right to use the Club's crossed rackets logo and to highlight their Wimbledon association through advertising and promotions in key markets around the world.
In recent years, companies in the consumer field have become Official Suppliers with the aim of using The Championships to showcase their products for the benefit of players and public alike. For example:
Robinsons has been associated with The Championships since 1934, Lanson is the Official Champagne and Buxton provide the mineral water on court to the players and other categories of officials, press and staff
Polo Ralph Lauren is the Official Outfitter of Wimbledon. Polo Ralph Lauren is the first designer in Wimbledon's 129 year history to create and outfit all on-court officials including chair umpires and ball persons
In 2007 the Club has signed agreements with:
Ambre Solaire - to be the Official Suncare Supplier, providing suncare products to the players, umpires, ball boys and girls. These products will be widely available for sale throughout the grounds in view of the fact that there is no Centre court roof in 2007. Ambre Solaire will have a kiosk on site, at which advice on suncare products will be provided by Ambre Solaire
Blossom Hill - to be the Official Wine. A brand of the Diageo company, Blossom Hill is one of the most popular UK brands of wine coming from California and will be offered for sale in all public catering areas and will also be listed in the hospitality marquees and suites.
List of Official Suppliers for the 2007 Championships and year of association
Slazenger
Official Ball
1902
Robinsons
Official Still Soft Drink
1934
Philips
Official Supplier of televisions & DVD players
1978
Rolex
Official Timekeeper
1978
IBM
Official Supplier of Information Technology
1990
Hertz
Official Car
1995
Group 4 Securicor
Official Security Services Provider
1998
Nescafé
Official Coffee
1999
Buxton
Official Mineral Water
2001
Lanson
Official Champagne
2001
Häagen Dazs
Official Ice Cream
2006
Polo Ralph Lauren
Official Outfitter
2006
Ambre Solaire
Official Suncare Supplier
2007
Blossom Hill
Official Wine
2007
The income from the Official Suppliers is an important part of The Championships' surplus which goes back into the development of the game through the Lawn Tennis Association.