The All England Lawn Tennis Club is the organisation responsible for planning and staging the Wimbledon Championships. IBM, as Official Internet Technology Sponsor of the Championships, provides the equipment and services to build and host the Wimbledon Online Shop. IBM are committed to making the Web safe for e-business.

The All England Lawn and Tennis Club, Inc. (AELTC) intends to give you as much control as possible over your personal information. In general, you can view this site without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect personal information from you on the Internet.

If you choose to give us personal information for example to correspond with you, process an order or provide you with a subscription then this will be held by The All England Lawn Tennis Club and/or organisations who will process it on the Club's behalf. For the purposes of administering your order, it may be necessary for your information to be passed by the Club or an organisation as mentioned above. Also the Club may use your personal information to supply you with information about the Club and its related organisations, as well as their respective activities and ranges of goods, services and opportunities, and/or for general statistical purposes.

We do keep track of the domains from which users visit us. We analyse this data for trends and statistics, and then we discard it.

Use of Cookies

Other information may be sent to your computer in the form of an Internet "cookie " to allow our Web server to better serve files to you. The cookie is stored on your hard drive, along with others sent from other Web sites. Our server may request that your computer return a cookie to it, so that it "remembers" you as a user, and can better serve you. These return cookies, which may contain information supplied by you, are never stored on our server. Your Web browser can be set to allow you to refuse cookies. This will not lessen your ability to enjoy this Web site in any way, though it may slow performance in some cases.

Business relationships

If you are a subscriber to Wimbledon LIVE you will be asked at the point of registration to provide personal information to both the AELTC and Mediazone. Please visit the privacy policy of Mediazone to make sure you understand how they use the personal information you provide to them. Personal information you provide when you register for Wimbledon Live will be provided to Mediazone. If you do not wish for such a transfer to take place, you should not register for the applicable service.

The AELTC does not sell, rent, or share your personal information to a third party unless you specifically consent to provide such information to a third party partner or content service.

If you tell us that you do not wish to have this information used as a basis for further contact with you, or if you tell us that you do not wish to have this information distributed to others, or even if you tell us that you do not wish to receive additional information from us or our partners, then we will also respect your wishes.

The Official Site of The All England Lawn Tennis Club contains links to other Web sites. The AELTC is not responsible for the privacy practices or the content of such Web Sites.

Email Lists

The AELTC, the Lawn Tennis Association and our technology partners maintain email lists of visitors who have registered to receive emails from The All England Lawn Tennis Club and the LTA to inform them of new information about this Web site, The Championships and British tennis. We do not sell, reuse, rent, lease, loan, trade or otherwise divulge the addresses on our lists to anyone unless you specifically consent to provide such information to a third party partner.

If you would prefer not to receive additional information from us on any matter relating to this Web site and The Championships, please indicate this by ticking the relevant box when you fill in your email address.

The Wimbledon Shop

When you make an online purchase with The Wimbledon Shop, your personal information such as your name, address or credit card number is kept safe and secure. It is only used by Wimbledon and its merchandise fulfilment and technology partners to complete your online purchase although your email address may be stored in order to advise you of new information concerning this Web site and The Championships.

Some information about your IP address, Web browser, and computer operating system are automatically transmitted to our Web servers as an integral part of the operation of the Internet. Some of this information is used for demographic purposes as a technical resource to help us better serve our Web site visitors. We analyse this data for trends and statistics, and then we discard it. Our Web site logs are not personally identifiable and we make no attempt to link them with the individuals that actually browse the site.

We and our merchandise fulfilment and technology partners maintain email lists of purchasers, to inform them of new information about this Web site and The Championships. We do not sell, reuse, rent, lease, loan, trade or otherwise divulge the addresses on our lists to anyone.

If you would prefer not to receive additional information from us on any matter relating to this Web site and The Championships, please indicate this by ticking the relevant box when you fill in your email address.