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Polo
Ralph Lauren Signs 5-year partnership with the AELTC
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Designer to Become the Tournament's first ever Outfitter - will dress
All On-Court Officials and Ball Persons
London, England March 8th 2006 - The All England Club, Wimbledon,
and Polo Ralph Lauren (NYSE: RL) announced today a new global partnership
designating Polo Ralph Lauren as the exclusive Official Outfitter
of Wimbledon through 2010. With this partnership, Polo Ralph Lauren
becomes the first designer in Wimbledon's 129 year history to create
and outfit all on-court officials including chair umpires, line
umpires and ball persons.
Reflecting upon the history and heritage of English tennis and
with respect for the traditions of the world's longest-standing
tennis tournament, Ralph Lauren reinterprets the officials' clothing
in a contemporary and stylish manner. The timelessness and elegance
of The Championships is enhanced by the new navy blue and cream
colours of the uniforms.
"I have long been inspired by the rich heritage and traditions
of England. I am thrilled to be partnering with the All England
Club / Wimbledon and playing a major role in such a historic sporting
event", said Ralph Lauren, Chairman and Chief Executive Officer,
Polo Ralph Lauren Corporation.
"We are delighted to have entered into this partnership with
Polo Ralph Lauren," says Ian Ritchie, Chief Executive, the
All England Club, Wimbledon. "Wimbledon and Polo share the
same non-compromising standards and determination to maintain and
enhance the values for which our two brands are famous throughout
the world. The Polo brand will bring to Wimbledon the look of timeless
elegance, drawing on our rich history and traditions."
In keeping with the company's recent sports marketing initiative,
the Wimbledon partnership is the second tennis Grand Slam tournament
where Ralph Lauren will serve as the official apparel sponsor. Last
year Polo Ralph Lauren announced a 4-year partnership with the USTA
establishing Ralph Lauren as the Official Apparel Sponsor of the
US Open through 2008.
The Polo Ralph Lauren Wimbledon Collection will be sold at select
retail stores, including Ralph Lauren freestanding stores, and online
at Polo.com. Additional components of the advertising and marketing
campaigns will be announced shortly.
Polo Ralph Lauren's partnership with Wimbledon starts with this
year's Championships.
The Wimbledon Championships, June 26 to July 9, are attended by
around 450,000 visitors. 562 million homes across 183 countries
watch 7,043 hours of television coverage of the sporting event.
For more information on the championships, log on to www.wimbledon.org
Polo Ralph Lauren Corporation is a leader in the design, marketing
and distribution of premium lifestyle products in four categories:
apparel, home, accessories and fragrances. For more than 35 years,
Polo's reputation and distinctive image have been consistently developed
across an expanding number of products, brands and international
markets. The Company's brand names, which include "Polo by
Ralph Lauren", "Ralph Lauren Purple Label", "Ralph
Lauren" , "Black Label", "Blue Label",
"Lauren by Ralph Lauren", "Polo Jeans Co.",
"RRL", "RLX", "Rugby", "RL Childrenswear",
"Chaps" and "Club Monaco" among others, constitute
one of the world's most widely recognized families of consumer brands.
For more information, go to www.polo.com.
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